I was recently hired to photograph a laundromat in Queens to help support the manufacturers, Laundrylux marketing effort for both current and future laundromat owners. I was connected with the owner of this location and we agreed on a date to shoot.
On the night before the shoot, it was raining...hard. The next morning, no change. Fortunately, there were only a few shots I needed outside.
There was a brief reprieve from the rain so I took advantage to get shots of the exterior. The location is on a pretty busy street relatively close to the LGA airport. Once back inside, I knew the key to this shoot was to get the color right. When fluorescent lights are used, they throw off a green cast that isn't terribly visible until you compare it to other light. So for each of the locations in the store, I would reset my white balance on the camera using a card to ensure I was capturing an accurate, balanced color from each section of the store.
This shoot went well and the people involved in the shoot were great to work with. I definitely look forward to shooting additional locations with this group.
